How to promote a small business online?

When it comes to marketing, you don’t need to spend a stash of cash, especially if you are just starting your business. Just because you don’t have a big budget, doesn’t mean there are no other effective ways to promote your brand out there.

Prior to the introduction of the internet, businesses only had few options to advertise their products. They market their product through printing out fliers, local newspaper advertisement or sponsoring a local event. Nowadays, you have a lot of opportunities on the web to promote your business. You just have to know how to do it properly.

Here are some ways to promote your brand online

Create your business website

This may be obvious; however, there are still a lot of businesses who doesn’t have their own website, or if they have, it is outdated.

So, if you want your business to go online, you need to build your website. The kind of website that you should have will depend on your budget and how you want to promote your products or services. These are the important principles you should follow in creating your website:

  • Get a .net or a .com domain for your brand or company name.
  • Pick a reliable hosting provider. The cheapest solution may not always be the best option; make sure that it is trustworthy.
  • Make sure your website loads fast. Faster websites have a lot of benefits.
  • Your websites should contain all important information about your business; i.e. your products, services, what your business all about and your contact information. These details should be presented in professional manners.

Website optimization

After your website is up and running, make sure that is search engine friendly.  Therefore you need to apply search engine optimization or make some changes on your website so the search engine can understand it better.  You need to provide as much information to search engines in order to get more traffic.

To drive your business goals, you have to do a lot of experimentation to improve the performance of your website and also to determine which method is best that results in more conversions. Do not underestimate SEO when it comes to developing your website’s performance in search engines. If you want to get the best results, you should hire a reliable sydney seo services to do this job for you.

Think about desktop and mobile

People use different devices to access the internet. As a business owner, your goal is to make sure that your website is accessible to any device of your customer’s choice. So whether they use their android phones, android tablets, iPhone, iPad and even TV, they should be able to find your website and engage without having any issues.

For this to be possible, you have to design your website to be responsive. This means you have to apply some techniques that would make your website adapt to different resolutions and screens sizes, so they can be viewed on various devices.

Have a good online reputation

Reputation is vital for any businesses. Having a good reputation is essential for customers to trust your product or service. In the online world, it’s no different. You have to work hard to build an excellent online reputation in order to gain trust and loyalty.

To achieve this, you have to provide quality customer service and quality information about your products or services. You can share quality contents on social media that would encourage users to engage and be curious about your brand. Make sure you reply to the comments, review or complaints. This is one way to protect your brand and build your online reputation. Note that it’s also important to be consistent in delivering your messages online. Do not attempt to rebrand yourself in every few months.


There are various advertising options that can be helpful to promote your small business. You can advertise with Google Ads, Yahoo, or Microsoft ads. You can have your website posted in front of millions of users using the search engines.

You can also do direct advertisement where you find other websites related to your industry and contact them to negotiate about posting your ads on their websites.


What should be your SEO strategy during the Covid-19 pandemic?

The coronavirus pandemic has brought in too much stress and uncertainty not only to our lives but also for businesses. Some companies took a hit, and the economy has been affected. However, some things were not affected. And that is the importance of SEO. It has always been important for all industries, and never did it change, especially today. 


There are some companies who decided to pull back and stop SEO activity because of the pandemic. However, you should know that reducing or stopping marketing, and online advertising will only negatively affect the business. It will surely hurt your business in the long run.

During this time, you can benefit from SEO by updating your website and some of your SEO strategies. Since we are advised to practice social distancing and to stay at home, the internet is being used most of the time. According to Forbes, internet usage has jumped to almost 70%. You should take advantage of this do some of the strategies below.

Link building

First, makes sure that your targeted keywords are included in the links on your site. Google reads links to check if the content is relevant, so this is important. Using quality links and backlinks can increase the value of your website. Focus on high-quality websites to link to your website as this can contribute to giving you better ranking in search engines.

However, only a small amount of website offers free of charge to link to your content. Most websites are made to generate income, so they’ll more likely charge you if you request them to have your link posted on their site. Therefore, choose a well-ranked website with a high domain authority or domain rating where you can insert your link on their existing content.

Deliver contents in a different way

Since many people are staying at home and probably bored, create entertaining, exciting, and fun content that will help your brand stand out and get ahead from your competitors. Make videos that are out of the box that will get the attention of the viewers.

If you are posting blog content, think of how often you post. Create blogs that are relevant and educational at the same time. Tweak your content a bit so your brand can still show up in your content. Share some safety messages with your audience.  Optimize some keywords that may be related to safety and health during this crisis. So even if your product or service is not needed during this pandemic, your brand can still be visible on search results.

Utilize social media and email campaigns

Reaching out to your audience and potential customers is the best thing to do during this time. They’ll be likely to respond. Stay active by keeping your communication flowing. Connect with your clients and write content that will show that you understand the gravity of the current situation that the world is facing. This is your chance to show empathy. You can use words like “we care,” “we understand,” “as a valued customer,” etc.  Do not push your products or services; instead, be an understanding friend.

Share content with them that will make them feel how your business understands the situation. If your company has helped the community during this pandemic, share that in your newsletter or social media campaigns or find a way where you can insert that in your content. People usually like a business that shows their human side. They’ll be happier if they know your business is something they can relate with.